Tourism Excellence Programme 2021-2022

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Tourism Excellence Programme 2021-2022


Recalibrate and reimagine your business for 2022

Causeway Coast and Glens Borough Council is delighted to offer a further round of the Tourism Excellence Programme following the success of the pilot programme.

As a Council, we acknowledge the challenges that the tourism industry face and want to support our tourism businesses to explore opportunities for growth and diversification by offering a review of your business strategy and development of marketing collateral.

Delivery will be through a series of online webinars as well as one-to-one mentoring, across two key stages.

Stage 1: Reviewing Your Business Strategy

Stage 2: Generating Your Marketing Content for 2022 and bringing your story to life!


Previous candidates have described this opportunity as:

  • inspirational
  • it breathed new life into my business
  • thought provoking and motivational
  • helped me to identify target markets
  • showed me how to reach my target audience in a more effective and engaging way
  • it highlighted the benefits of having a long-term cost plan
  • To have an experienced mentor ask the right targeted questions was very useful in establishing a more focussed attitude to my business
  • The ability to access the expertise of an experienced business mentor was invaluable as it made me really rethink about my priorities, my marketing strategy and my plans going into the future


Need inspiration to proceed to the application process?

‘When I walked through that open door of opportunity on this programme, I didn’t slam it shut behind me.

Instead, I held it open, I enjoyed every moment of it and I have gained so much in doing so’

Heather Nicholl, Pulse Fitness Adventures


Apply here! 


The closing date for applications will be 5pm on Monday, 18th October 2021. 

The programme will commence in October 2021 and must be completed by March 2022. 

Thank you for your interest in taking part.

Tourism Team, Causeway Coast and Glens Borough Council


Download Tourism Excellence Programme Content and Guidance notes below.

Tourism Excellence Programme Content and Guidance Notes