Sub Menu

Tourism Northern Ireland have created a range of insights to pricing your product.


Webinar (2020) designed to teach the different pricing strategies that can be used in small and medium sized businesses to set prices, with a view to maximising profit.

Pricing for Profit Top Tips

Pricing Strategies

Pricing for Profit (including sales methods (inbound tour operator (ITO), Online Travel Agent (OTA) & Retail Travel Agent) and Nett and Rack rates