Alchemy clients, Considered Co, Inspire Sustainable Fashion Choices

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Recent Alchemy clients, Marc and Emily Williamson, owners of Considered Co in Coleraine, have maximised on their recent mentoring support from the Causeway Coast and Glens Borough Council’s Alchemy Mentoring programme, to raise the profile, and further amplify the sustainable messaging that they are keen to convey to local, eco-conscious consumers.

Considered Co, the Causeway Coast’s leading refillable store, held a highly successful ‘Sustainable Fashion Night’ in their Coleraine store on the 17th of June, that focused on the benefits of sustainable fashion through a clothes swap event.  The couple were thrilled with the resounding success of the event, where they partnered with a number of local businesses including popular local influencer and owner of cosmetic brand, Pearl Beauty, as well as BTS, Founded Coffee, Maegden, Fidela and Barn Door.

The event aimed to help attendees rethink the way people approach their wardrobes by promoting the concept of reuse, whilst also moving away from the idea of ‘fast fashion’.  Attendees were invited to bring between 5 - 10 clothing items and exchange them for pre-loved fashion treasures from fellow participants. The event not only fostered a sense of community but also sparked important conversations about the fashion industry's impact on the environment.

Marc Williamson, Co-Founder comments “The global clothing industry is one of the most resource-intensive sectors, contributing to significant carbon emissions, water pollution, and waste, and is responsible for approximately 10% of global carbon emissions, due to its long supply chains and energy intensive production.  This industry consumes more energy than the aviation and shipping industry combined, and is one of the largest contributors to climate change. By organising the Sustainable Fashion Night, Emily and I aimed to highlight these issues and inspire a shift towards more sustainable fashion choices.”

Emily, Co-Founder also adds, "We are delighted by the fantastic response to our recent clothes swap event, and would like to thank the Alchemy team for the fantastic mentoring support that we received throughout the programme.  We’d also like to thank our partner businesses, Pearl Beauty, BTS, Founded Coffee, Magden, Fidela and Barn Door, for getting involved and supporting both our goals for the evening."

Marc ends by stating "It was heartening to see our community come together to embrace sustainable fashion in order to make a more positive impact on the environment.  By swapping clothes instead of purchasing new ones, we can significantly reduce the carbon footprint associated with the fashion industry, help people save money, and still stay stylish!"

As an advocate for sustainable living, Considered Co. provides a wide range of eco-friendly alternatives for shoppers, including sustainably sourced food and grocery items, toiletries, cleaning products and other lifestyle products.

By offering a platform for educational and participatory events like the clothes swap, the store aims to empower the local community to make more conscious choices that contribute to a more sustainable future.

For more information about Considered Co., their range of sustainable products, or their plans for future events, call into the store, located on 1 Lodge Road, Coleraine, contact Marc and Emily via email at or follow them on social media

Instagram: @considered_co,

Facebook: Considered Co Zero Waste & Refill Store  

Interested in business mentoring?

In addition, if your business would like to avail of mentoring support through the Alchemy programme, then you can find out more at 

or get in touch with Louise Pollock, Economic Development Officer, via email at