Portrush Regeneration Strategy
Portrush is the most popular traditional tourist resort in Northern Ireland.
The 2013 independent Portrush Visitors Perception Survey confirmed a remarkable 98% of visitors would recommend Portrush as a place to visit and 99% of visitors agreed Portrush has great potential.
The 2013 survey results largely reflect the successful implementation of the Portrush Regeneration Strategy Western Peninsula to date.
The annual surveys, undertaken by MRNI Research in 2013, track trends in public perceptions from a baseline established in 2010 (Portrush Resident & Visitor Survey 2013).
In 2011 51% of respondents agreed Portrush had made a lot of progress over the past couple of years. By 2013 89% agreed with the same statement.
Implementation of Council’s Portrush Regeneration Strategy began in 2010. Substantial progress has been made with the support of public and private sector colleagues yet a considerable challenge remains if Portrush is to both fulfil its potential and remain economically and socially sustainable.
The core regeneration objectives of the Strategy are as follows:
1. to optimise the competitive advantages which differentiate Portrush as the premier tourist resort in Northern Ireland;
2. to enhance the physical appearance of the area;
3. to both promote new and strengthen the resort as a key economic driver underpinning the local economy;
4. to maintain and enhance the high quality tourism offering and as a key node within the NITB’s Causeway Coastal Route;
5. to develop the resort’s complementary physical and social infrastructure;
6. to optimise the potential of currently underutilised tourism assets;
7. to broaden the visitor market base;
8. to extend the current summer season creating a whole year tourism economic base.
For further information:
Portrush Regeneration Strategy (Summary) (pdf)
Portrush Regeneration Strategy (pdf)
If you would like further information, please contact us at Regeneration Team.
028 2764 9492