Social Media for Business
There's no getting away from it, social media is where your business needs to be at! Both the Northern Regional College and the North West Regional College offer courses to help small businesses get to grips with social media for the benefit of their business.
Northern Regional College (NRC) - contact firstname.lastname@example.org
North West Regional College (NWRC) - contact email@example.com
NRC: OCN NI Level 2 Using Social Media to Market Products and Services
Farm Lodge Campus, Ballymena Based
This unit certification is offered as part of the Level 2 OCN NI Digital Marketing Qualification (QCF), it is ideal for any individual who would like to enhance their digital marketing knowledge using social media. It will enable learners to understand and be able to demonstrate the use of social media to market products and services, which helps businesses and organisations connect with their customers.
Course Content / Assessment
The aim of this unit is to enable learners to:
Understand the use of social media to market products and services: Name social media platforms and describe how their functions are designed for different target audiences. Describe the use of social media to market products and services. Describe how social media can be used to build brand awareness. Describe how social media can be used to market the products and/or services of a specific industry sector.
Be able to demonstrate the use of social media to market products and services: Demonstrate and compare the use of three commonly used social media platforms for marketing purposes.
The assessment method used to assess the learning outcomes will range from:
- Portfolios, practical demonstrations and coursework
Mode of Delivery/Attendance
This course will be delivered over 2 full days.
The entry requirements for this unit:
Have a basic knowledge of social media platforms
Have a company profile for at least one social media platform
Have access to administration profile on these platforms
Benefits to Employers
A trained, knowledgeable employee adds value to the firm and helps the business to be more competitive.
- Connect with customers
- Increased brand awareness
- Customer satisfaction
- Improved brand loyalty
- Increase website traffic
The employer’s commitment to this course is to release staff to attend the training course and undertake assessment. All learners undertaking a course at NRC can access Lynda.com, a leading online learning platform that helps anyone achieve personal and professional goals by completing courses online in their own time.
Cost £32 - please contact us for eligibility on firstname.lastname@example.org
The next available 2 day course is scheduled for Friday 22 February 2019 and Friday 1 March 2019 starting at 9.00 am to 4.00 pm on both days in Farm Lodge Campus in Ballymena.
NWRC: OCN Level 2 Award in Social Media
Strand Rd, Derry Based
This new short course we will be running in March with reduced fees of 75% for small businesses. The course is an OCN Level 2 Award in Social Media and is a fully accredited programme aimed at providing you with practical skills to apply social media to your business.
The Social Media programme will cover the following topics:
Business Benefits Include:
- Help increase website traffic and search ranking
- Improve market intelligence and get ahead of your competitors with social media
- Receive instant feedback from your customers perspective
- Develop new customers and expand your audience
- Target audiences more effectively
- Create meaningful relationships with customers through social media
- Increase brand awareness and reach with little to no budget
- Be a registered business with less than 250 employees
- Be available for 1 evening per week for 7 weeks
- Eager to explore new markets and gain invaluable knowledge on social media and e-marketing
Duration: 7 weeks, Tuesday evening 6pm-9pm
Next course starting 12 March 2019.