Digital Marketing for Business

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OCN Level 2 Award in Digital Marketing 

North West Regional College

Here is the list of topics covered over the 8 weeks in the eCommerce course:

  • Digital Marketing Framework
  • Building a Content Strategy
  • Generating Content Ideas
  • Creative Exercises that are better than Brainstorming
  • Website Design exploring Graphic Design Principles and Best Practices
  • Wordpress WooCommerce plugin versus Shopify
  • Payment Gateways
  • GDPR, Privacy Policy and eCommerce security
  • Social Media Marketing
  • Social Media and Online Risks
  • Hootsuite
  • Email Marketing – Using tools like MailChimp and Canva
  • SEO
  • Google tools like Google my business and Google Analytics
  • KPIs and ROI 

This course is £63 for 8 weeks @ 3 hours per week, at Strand Rd Derry campus. beginning on Thursday 21st March (pending lecturer approval) from 6pm-9pm.

For further details please contact Holly Johnstone at NWRC