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Digital Marketing Training for Tourism Industry

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FREE Digital Marketing Training for Tourism Industry

Don't miss the opportunity to sign up to our free digital marketing training for tourism and recreation businesses in the Causeway Coast and Glens borough!  Register for all or any of the following courses to enhance your online marketing skills and make your business stand out:

Workshop 1:  Introduction to Digital Marketing

Tuesday 27th February
11am - 3.30pm
Roe Valley Arts and Cultural Centre

Why do businesses need to be online?
The importance of being mobile-friendly
How to administer online bookings through calling direct from social media
How to register your business on Google
How to manage Trip Advisor mentions, queries, testimonials, customer reviews etc.
Use of video for online marketing
How often should you update, how to use images and how to use online advertising

Workshop 2:  A Practical Guide to Twitter Marketing

Wednesday 14th March
11am - 3.30pm
Ballymoney Town Hall

Practical use of social media to grow your business
Identifying your ideal client
How, what and when to post
Where to find content
How to create your own content
Creating your own images/video using mobile devices and free software
Building a content management system
How to manage customer queries and complaints online
Building your online presence through Twitter chats
Walk-through of free tools to use
How to schedule in advance
Social media set up for the week in one hour

Workshop 3: How to Make the Most of your Website

Tuesday 20th March
11am - 3.30pm
Sheskburn House, Ballycastle

How to optimise your website for search engines
Finding relevant keywords for your industry/audience
Creating regular content through blogging or video creation
How to use your website to convert readers into clients through email marketing
Growing a healthy email marketing database compliant with GDPR
How to monitor your website using analytics
How to integrate your website with booking engines
Creating pay per click advertising

Workshop 4: Managing your Online Presence and Reputation

Tuesday 27th March
11am - 3.30pm
Flowerfield Arts Centre

Which social media platform will work best for YOUR business?
How to make connections and promote your business using Social Influencers
Managing your online reputation - Trip Advisor session
Why is understanding your metrics is the key to success, using social media to promote your business?
What’s coming next? – Chatbots, AI, AR and VR!

Maximum of 20 spaces per course.  Light Lunch provided.

To book for one or more of these courses, contact Nuala McTaggart on with your name, the name of the business and the workshop(s) you would like to attend.  Book early to avoid disappointment!